Vivid store by B&Q

B&Q is a British multinational DIY and home improvement retail company, a subsidiary of the Kingfisher group. In order to gain bigger market share in 2012, the company re-branded its image and chose VIVID as it’s success name.

CNmy was awarded two contracts for this project:

  1. Creation of the New Business Model
  2. EPCM for the 1st new brand store in Shanghai.

Vivid’s first-of-its-kind store, introduces a completely new innovation experience to homeowners using the latest technology software and hardware tools for a refreshed shopping experience.

 The retrofitting and decoration of the store was completed within 3 months. 

Size: 3,800 ㎡
Location: Shanghai
Duration: July 2012 to January 2013